Guy Bourdin sweet as candy
Guy Bourdin was inspired by surrealism and always rejected the traditional codes of photography in favor of atmospheric editorials where the product advertised was often put in the background. He started to shoot for Vogue Paris in the late 50’s and his work remains highly influential even today.
In 1970, for Vogue Paris, he shoot a Van Cleef and Arpels emerald pendant, covering the model with pink beads giving us the idea she’s covered with sugar and that the emerald is just a candy ready to be eaten.
In 2019, for Vogue Italia, Brigitte Niedermair recreated that iconic shoot with another Van Cleef and Arpels pendant in “Apple of my eye” editorial.